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Thursday, 31 March 2011

Web Design for the Best SEO

If you are looking for business success online, you surely need a striking website. But that is not enough. Your aim should be to create a website that gets a high ranking in the search engines. And yes, you can achieve this through good web design and affordable seo services.
But SEO and web design – Do they actually go hand in hand is what I used to ponder as a web designer who oft emphasized on style and creativity? But of late, I found out the tricks about designing some great websites that had taken into consideration certain SEO practices and yet, looked as lively and interesting – just the way any visitor would prefer.
Here is what I would like to share with you.
Search friendly site navigation
The first thing to remember is that your site navigation should be SEO friendly. Flash looks simply fantastic but using Flash for navigation on your website can be useless if you do not know the use of Flash. Remember, search engines have a tough time crawling websites that uses Flash, if these are not done properly.
SEO-friendly URLs
You may be wondering why are SEO-friendly URLs important, reasons are there in plenty. Your URLs should contain the right keywords that can define the meaning of your website and makes it simple for your visitors. For instance, an URL called www.ashainfotech.com will automatically give you an idea that you are entering a travel portal and are rich in keywords. Search engines find it easy to crawl as well.
Content for Search Engine Spiders
For any website, the content is the lifeline. And this is exactly what the search engines feed on. So, when you are designing a website, ensure that the content is sensible, SEO-friendly and have the right headings, paragraphs and links. At times, sites with little content have a tough time to make their presence felt. This can be avoided at the design stage itself by using a CSS background image text replacement technique.
Update regularly with Fresh Content
Fresh and unique content is the prerequisite for any website. Search engines simply love new content being added, updated and crawls them frequently. New and fresh content is like a vitamin doze that boosts the spirit of your website and adds value to the design. Moreover, it ensures that it is healthy and hearty.


Unique headings and Meta tags
The best designed page that is SEO-friendly should have its own set of Meta tags and headings. It is one of the most essential things that helps search engines get a better grasp of how the structure of the website is constructed. Page titles, descriptions, and keywords should be used strategically. You should also make good use of heading tags on your web page content to make it more search engine friendly.
Follow W3C Standards
After all who does not like clean codes? And Search engines like it even more. Following W3C standards can be a good thing for SEO and clean code makes the site easier to index. This is indicative of how well a website is designed and constructed.
So what are you waiting for? Take the pledge to design the most beautiful site, not to forget the search engine factor for seo services that brings home the money!
For more details contact at http://www.ashainfotech.com/

Tuesday, 1 March 2011

Have You Hired Right SEO Expert?

Go to Google and key in the word ‘SEO Experts’. I bet you will find over 10 million results! As the market for SEO Services are booming with so many companies claiming to offer you great search rankings and also with so many SEO experts available, how would you ensure that you have got the right SEO expert at your office? Of course, as a headhunter, it is not a Herculean task to find the right expert if you know what exactly you want from your potential Search Engine Optimizer. Nevertheless, here are some basic considerations to get hold of the best SEO experts.
Question No. 1)
Headhunter: Can you get me to the top of ‘SERP’ (search engine results pages)? (As a headhunter, you should be prepared to hear the answer “no”.)
Practically no body (including Google) can assure you the top position in SERP. These rankings are based on instinctive searchers by the users. Of course you can get the first page ranking on Google if you pay for a sponsored link. But if you do so, why would pay an SEO professional for his job?
Therefore, if an SEO expert tells you that he will get you the top position, he is lying for sure! Or maybe he still needs a lesson on search engine rankings. Bottom line: think twice before you recruit such ‘experts’!
Question No. 2)
Headhunter: Do you use SEO software? (The right answer would be “I use software only sometimes, but some of the manual techniques are just excellent!”)
In reality, there are plenty of software systems available in the market that improves your page ranking. But anyone can use them and not just your SEO expert. Instead, manual techniques like customized emailing, back linking and others prove to be very useful. So, if he tells you he prefers only automated solutions, beware!
Question No. 3)
Headhunter: How can you ensure a successful SEO campaign? (You would expect the answer “through conversion rate”.
If you get replies such as “the number of pages viewed” or the “amount of traffic” and similar ones, your potential SEO’s expertise is doubtful.
Question No.4)
Headhunter: Are there any practices in Organic SEO Services that we should avoid? (You should look for an answer “Yes, definitely”.
There are certain unethical ways of delivering higher search engine ranking. If you overuse your Key words for example (more number of times than it is tolerable), Google gets to knows this. In such case, Google assumes that you are spamming keywords and decreases your ranking. Or worse, you are removed from the index.
No SEO expert can bring you the desired results overnight. SEO experts should keep chanting the Patience and Hard Work mantras. In SEO headhunting, you should look for a lone ranger and not the fly-by-night wrangler. So only if you believe that your expert can deliver tangible results over a period of time and can do it aggressively, go ahead, you can safely tie the knot!
For more details contact at http://www.ashainfotech.com/